{"id":"corporate-modernism","no":298,"name":"Corporate Modernism","ja":"企業モダニズム","era":"1950s–1970s","family":"現代ブランド","kind":"スタイル","collection":"Dictionary expansion 16","addedAt":"2026-08-18","source":{"title":"Standards Manual（デザインマニュアル復刻版元）","url":"https://standardsmanual.com/"},"reference":{"status":"verified","pageUrl":"https://standardsmanual.com/","credit":"Standards Manual（デザインマニュアル復刻版元）","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/IBM%20logo.svg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:IBM%20logo.svg","credit":"ポール・ランド《IBM ロゴ 8本ストライプ》1972年 — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Minuteman%20National%20Historic%20Park%20poster%20by%20Paul%20Rand%2C%201974.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Minuteman%20National%20Historic%20Park%20poster%20by%20Paul%20Rand%2C%201974.jpg","credit":"ポール・ランド《ミニットマン国立歴史公園ポスター》1974年 — Wikimedia Commons / Public domain"}]},"essence":"ランドやチャマイエフらが確立したCIの黄金期。幾何学ロゴ、グリッドのデザインマニュアル、一貫適用の規律が、企業を近代主義の抽象言語で語る存在に変えた。","cues":["幾何学の抽象ロゴ","デザインマニュアル","グリッドの適用規律","単色の力強さ"],"intents":["信頼","技術","高級"],"works":["複数事業を抱える企業の識別を、一つの記号で束ね直したいとき","支社や代理店が多く、適用の揺れを規定で抑える必要があるとき"],"recipe":{"type":"一書体族に固定し、社名は字間まで含めて図として確定させる","layout":"グリッドと余白量を数値で定め、記号の最小空間を明文化する","material":"単色を基本にし、色は事業ではなく用途で割り当てる"},"avoid":"規定書を作っても運用の点検を置かないと、現場で例外が積もり、統一の説得力から先に失われる。","colors":["#fbfaf4","#1f72c4","#061524"],"motif":"graphic","pair":["swiss","ulm-school"],"study":["ポール・ランドのIBM","NASA Graphics Standards Manual","チャマイエフ&ガイスマー"],"en":{"essence":"The golden age of corporate identity established by Rand, Chermayeff and their peers: geometric marks, gridded standards manuals and disciplined application speaking for corporations in modernism's abstract language.","cues":["Abstract geometric marks","Standards manuals","Gridded application discipline","Single-color strength"],"works":["Rebinding a company of many businesses under one identifying mark","Organizations with many branches where application drift must be held down by rules"],"recipe":{"type":"One type family fixed, the name locked as artwork down to its letterspacing","layout":"Grid and margins given as numbers, clear space around the mark written down","material":"Single color as the default, hues assigned by use rather than by business unit"},"avoid":"A manual with no one checking application lets exceptions pile up in the field and the force of unity goes first.","study":["Paul Rand's IBM","the NASA Graphics Standards Manual","Chermayeff & Geismar"]},"links":{"page":"https://indexstyle.org/styles/corporate-modernism","json":"https://indexstyle.org/api/styles/corporate-modernism","designSpec":"https://indexstyle.org/styles/corporate-modernism/design.md","imagePrompt":"https://indexstyle.org/styles/corporate-modernism/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}