{"id":"wpa-poster","no":72,"name":"WPA Poster","ja":"WPAポスター","era":"1935–1943","family":"公共デザイン","kind":"スタイル","collection":"Archive expansion 02","source":{"title":"Library of Congress — See America","url":"https://www.loc.gov/resource/cph.3b48733/"},"addedAt":"2026-08-17","reference":{"status":"verified","imageUrl":"https://tile.loc.gov/storage-services/service/pnp/cph/3b40000/3b48000/3b48700/3b48733v.jpg","pageUrl":"https://www.loc.gov/resource/cph.3b48733/","credit":"Harry Herzog / Federal Art Project, See America, 1936–40","gallery":[{"imageUrl":"https://tile.loc.gov/storage-services/service/pnp/cph/3b40000/3b48000/3b48700/3b48733v.jpg","pageUrl":"https://www.loc.gov/resource/cph.3b48733/","credit":"Harry Herzog / Federal Art Project, See America, 1936–40"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/See%20America%2C%20WPA%20poster%2C%20ca.%201937.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:See%20America%2C%20WPA%20poster%2C%20ca.%201937.jpg","credit":"WPA『See America』1937頃"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Exhibition%20-%20WPA%20Federal%20Art%20Project%20LCCN98513179.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Exhibition%20-%20WPA%20Federal%20Art%20Project%20LCCN98513179.jpg","credit":"WPA連邦美術計画の展覧会ポスター"}]},"essence":"公共の目的を、簡潔な図像と限られた印刷色で広く力強く伝える。","cues":["簡略化した風景","太いサンセリフ","シルクスクリーン色","明快な行動喚起"],"intents":["信頼","高揚","親密"],"works":["地域・文化・公共サービスへの参加を促す","多くの人へ前向きな行動を一目で伝える"],"recipe":{"type":"太い幾何学サンセリフを短い命令形で","layout":"象徴的な場所や人物を大きく、情報は上下に限定","material":"3〜5色の平面、紙の地色、簡潔な陰影"},"avoid":"ノスタルジーだけを借りず、誰にどんな公共的行動を促すのかを明確にする。","colors":["#e2cf9e","#c65a34","#254d52"],"motif":"poster","pair":["constructivism","flat-design"],"study":["Federal Art Project","Works Progress Administration poster collection"],"en":{"essence":"Carries a public purpose broadly and forcefully through simple imagery and few printed colors.","cues":["Simplified landscapes","Bold sans-serifs","Screenprint color","A clear call to action"],"works":["Inviting participation in community, culture and public services","One-glance positive action for many people"],"recipe":{"type":"Heavy geometric sans in short imperatives","layout":"One symbolic place or figure, large; information confined to top and bottom","material":"Three to five flat colors, the paper's own tone, simple shading"},"avoid":"Don't borrow only the nostalgia. Be clear about who is being asked to do what, publicly.","study":["Federal Art Project","Works Progress Administration poster collection"]}}