Neo-grotesque Sans

ネオ・グロテスク / 1957– / Style / Type Classification

The grotesque with its quirks removed and 'neutrality' set as the design goal — the voice of postwar rationalism and the global corporation.

Even, closed letterforms / Low contrast / Large x-height / A voice that performs neutrality

Dictionary entry

Best used for: Comparing primary sources and canonical works · Extracting principles that transfer to other media
Type: Observe the letters, signs and scale of reference works
Composition: Extract the one structure that governs gaze and information
Material: Verify the materials and behaviors specific to era, region and process
Caution: 'Neutral' is a design ideology, not a fact. Don't use it as an excuse for blandness; choose it for a reason.
Further study: Max Miedinger and Eduard Hoffmann / Adrian Frutiger, Univers / Swiss typography