Neo-grotesque Sans

ネオ・グロテスク / 1957– / Style / Type Classification

剔除怪诞体的怪癖、把“中性”立为设计目标——战后理性主义与跨国公司的声音。

均匀而封闭的字形 / 低对比 / 较大的x高度 / 扮演中性的声音

辞典词条

适用场景: Comparing primary sources and canonical works；Extracting principles that transfer to other media
字体: Observe the letters, signs and scale of reference works
版面: Extract the one structure that governs gaze and information
材料: Verify the materials and behaviors specific to era, region and process
注意: 'Neutral' is a design ideology, not a fact. Don't use it as an excuse for blandness; choose it for a reason.
延伸阅读: Max Miedinger and Eduard Hoffmann / Adrian Frutiger, Univers / Swiss typography