Italian Bel Design
イタリアン・ベル・デザイン / 1950s–1970s / Style / Postwar Industrial Design
Postwar Italy's golden age of industrial products, where industry and designers added feeling and sculptural presence to functionalism — Castiglioni's lamps and Olivetti's machines exported products as culture.
Sculptural products / Bold color and wit / Alliances of firms and designers / Material experiment
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Achille Castiglioni / Ettore Sottsass / the Compasso d'Oro

