Italian Bel Design vs Memphis
イタリアン・ベル・デザイン / メンフィス
Italian Bel Design comes from Postwar Industrial Design and Memphis from Pop. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Italian Bel Design
The golden age of industrial products made by postwar Italian industry and its designers, who added feeling and sculptural presence to functionalism. Castiglioni's lamps and Olivetti's machines exported the product as culture.
Memphis
.jpg)
Laughs off functionalism and enjoys the dissonance of shape and color.
| Italian Bel Design | Memphis | |
|---|---|---|
| Era | 1950s–1970s | 1980s |
| Family | Postwar Industrial Design | Pop |
| Kind | Style | Style |
| Cues | Sculptural products / Bold color and wit / Alliances of firms and designers / Material experiment | Zigzags / Small figures / Pastel plus primary / Speckles |
| Best used for | Presenting a lamp or small appliance as sculpture without losing its function · Putting one bold invention into a mass produced object to make it memorable | Softening a stiff subject · A young, sunny personality |
| Type | One logo only, set small and following the curve of the body | A chunky geometric sans |
| Composition | Concentrate the mechanism at one point and free the remaining silhouette | Scatter small motifs, anchor with one large shape |
| Material | Mix molded plastic, aluminium and marble, adding one high chroma color | Pink, yellow, teal, black speckles |
| Caution | When odd shapes and primary colors come first, the object grows awkward to hold and easy to break, reading as a prank rather than wit. | Don't stop at background pattern. Map the figures to navigation and units of meaning. |