{"id":"italian-bel-design","no":224,"name":"Italian Bel Design","ja":"イタリアン・ベル・デザイン","era":"1950s–1970s","family":"戦後工業デザイン","kind":"スタイル","collection":"Dictionary expansion 12","addedAt":"2026-08-18","source":{"title":"ADI Design Museum","url":"https://www.adidesignmuseum.org/en/"},"reference":{"status":"verified","pageUrl":"https://www.adidesignmuseum.org/en/","credit":"ADI Design Museum","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Olivetti%20Valentine%20typewriter.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Olivetti%20Valentine%20typewriter.jpg","credit":"ソットサス オリベッティ・バレンタイン（CC BY-SA 4.0）"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Gio%20ponti%20per%20cassina%2C%20sedia%20superleggera%2C%201957.JPG?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Gio%20ponti%20per%20cassina%2C%20sedia%20superleggera%2C%201957.JPG","credit":"ジオ・ポンティ〈スーパーレッジェーラ〉カッシーナ 1957 — Wikimedia Commons / CC BY 3.0"}]},"essence":"戦後イタリアの産業とデザイナーが生んだ、機能主義に感性と彫刻性を加えた工業製品の黄金期。カスティリオーニの照明やオリベッティの機器が、製品を文化として輸出した。","cues":["彫刻的なプロダクト","大胆な色とユーモア","企業とデザイナーの同盟","素材の実験"],"intents":["高級","遊び","高揚"],"works":["照明や小型家電を、機能を保ったまま彫刻として見せたいとき","量産品に一つだけ大胆な発明を入れて、記憶に残す製品にするとき"],"recipe":{"type":"製品名のロゴは一つだけ、本体の曲面に沿わせて小さく置く","layout":"機構を一点に集約し、残りの輪郭を彫刻として自由にする","material":"成形樹脂、アルミ、大理石を混ぜ、彩度の高い一色を差す"},"avoid":"奇抜な形と原色を足すことが先に立つと、持ちにくく壊れやすい製品になり、機知ではなく悪ふざけに見える","colors":["#f0e8de","#e5070b","#282627"],"motif":"architecture","pair":["memphis","space-age-design"],"study":["アキッレ・カスティリオーニ","エットレ・ソットサス","コンパッソ・ドーロ賞"],"en":{"essence":"The golden age of industrial products made by postwar Italian industry and its designers, who added feeling and sculptural presence to functionalism. Castiglioni's lamps and Olivetti's machines exported the product as culture.","cues":["Sculptural products","Bold color and wit","Alliances of firms and designers","Material experiment"],"works":["Presenting a lamp or small appliance as sculpture without losing its function","Putting one bold invention into a mass produced object to make it memorable"],"recipe":{"type":"One logo only, set small and following the curve of the body","layout":"Concentrate the mechanism at one point and free the remaining silhouette","material":"Mix molded plastic, aluminium and marble, adding one high chroma color"},"avoid":"When odd shapes and primary colors come first, the object grows awkward to hold and easy to break, reading as a prank rather than wit.","study":["Achille Castiglioni","Ettore Sottsass","the Compasso d'Oro"]},"links":{"page":"https://indexstyle.org/styles/italian-bel-design","json":"https://indexstyle.org/api/styles/italian-bel-design","designSpec":"https://indexstyle.org/styles/italian-bel-design/design.md","imagePrompt":"https://indexstyle.org/styles/italian-bel-design/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}