Corporate Memphis
コーポレート・メンフィス / mid-2010s– / Style / Corporate Illustration
Explains digital services as safe and friendly through simplified figures, geometry and soft color.
Exaggerated body ratios / Flat color / Geometric plants / White grounds
Dictionary entry
- Best used for
- Studying the style's historical context · Comparing the visual vocabulary across real works
- Type
- Choose by the source era and medium
- Composition
- Identify and reproduce one governing compositional principle
- Material
- Verify the materials and production conditions of real examples
- Caution
- Don't over-tokenize human diversity. Draw the service's own actions and situations.
- Further study
- Alegria illustration / 2010s startup branding / neo-Memphis