Corporate Memphis

コーポレート・メンフィス / mid-2010s– / Style / Illustration Styles

Explains digital services as safe and friendly through simplified figures, geometry and soft color.

Corporate Memphis — Katharina Brenner, Illustration in the Corporate Memphis style, 2019 — Wikimedia Commons / CC BY 4.0
Katharina Brenner, Illustration in the Corporate Memphis style, 2019 — Wikimedia Commons / CC BY 4.0 · CC BY 4.0
Corporate Memphis — City of Barcelona, street banner for Sant Jordi's Day 2024 — Wikimedia Commons / CC0
City of Barcelona, street banner for Sant Jordi's Day 2024 — Wikimedia Commons / CC0 · CC0

At a glance

Visual cues

  • Exaggerated body ratios
  • Flat color
  • Geometric plants
  • White grounds

Best used for

  • Explaining how a new service works in a short space on screen
  • Giving hiring and benefits pages one relaxed and consistent tone

Use this style

Take the compact brief into a project or hand the structured version to an AI tool.

design.mdimage promptJSON APIMCP & machine accessCompose
open in ChatGPTopen in Claudeopen in Google AI
Detailed guidance and sourcesProduction rules, reference works, comparisons, research and citation formats

Dictionary entry

Type
Geometric sans at light weight, headlines kept to one line
Composition
Keep the white ground open and set figures diagonally toward the text
Material
Flat color without outlines, held to two or three muted hues
Caution
Reducing everything to shapes anyone could draw leaves images indistinguishable from competitors, flattens the people into symbols of diversity, and tells the viewer nothing about what the company does.
Further study
Alegria illustration / 2010s startup branding / neo-Memphis

Related entries

More from Illustration Styles

Continue through styles in the same Illustration Styles family, prioritised by shared effects.

Browse all Illustration Styles entries

Cite this entry

The dictionary is meant to be linked to. Take whichever form fits where you are writing.

Link
https://indexstyle.org/styles/corporate-memphis
Markdown
[Corporate Memphis — IndexStyle](https://indexstyle.org/styles/corporate-memphis)
HTML
<a href="https://indexstyle.org/styles/corporate-memphis">Corporate Memphis — IndexStyle</a>

Back to index position