Corporate Memphis vs Memphis

コーポレート・メンフィス / メンフィス

Corporate Memphis comes from Illustration Styles and Memphis from Pop. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Corporate Memphis

Corporate Memphis — Open Peeps イラストレーション（Pablo Stanley, CC0）Corporate Memphis — Katharina Brenner《コーポレート・メンフィス様式のイラストレーション》2019 — Wikimedia Commons / CC BY 4.0Corporate Memphis — バルセロナ市《サン・ジョルディの日 2024》の街頭バナー — Wikimedia Commons / CC0

Explains digital services as safe and friendly through simplified figures, geometry and soft color.

Memphis

Memphis — Ettore Sottsass《カールトン》1981 — Wikimedia Commons / CC BY 3.0Memphis — Memphis Milano のコレクション — Wikimedia Commons / CC BY-SA 3.0Memphis — Ettore Sottsass《アショカ》1980, トリエンナーレ・デザイン美術館 — Wikimedia Commons / CC BY 3.0

Laughs off functionalism and enjoys the dissonance of shape and color.

Corporate MemphisMemphis
Eramid-2010s–1980s
FamilyIllustration StylesPop
KindStyleStyle
CuesExaggerated body ratios / Flat color / Geometric plants / White groundsZigzags / Small figures / Pastel plus primary / Speckles
Best used forExplaining how a new service works in a short space on screen · Giving hiring and benefits pages one relaxed and consistent toneSoftening a stiff subject · A young, sunny personality
TypeGeometric sans at light weight, headlines kept to one lineA chunky geometric sans
CompositionKeep the white ground open and set figures diagonally toward the textScatter small motifs, anchor with one large shape
MaterialFlat color without outlines, held to two or three muted huesPink, yellow, teal, black speckles
CautionReducing everything to shapes anyone could draw leaves images indistinguishable from competitors, flattens the people into symbols of diversity, and tells the viewer nothing about what the company does.Don't stop at background pattern. Map the figures to navigation and units of meaning.

Put these two together

Illustration Styles ／ Pop

IndexStyle