{"id":"corporate-memphis","no":88,"name":"Corporate Memphis","ja":"コーポレート・メンフィス","era":"mid-2010s–","family":"企業イラストレーション","kind":"スタイル","collection":"Dictionary expansion 04","addedAt":"2026-08-17","source":{"title":"CARI — Corporate Memphis","url":"https://cari.institute/aesthetics/corporate-memphis"},"reference":{"status":"verified","pageUrl":"https://cari.institute/aesthetics/corporate-memphis","credit":"CARI — Corporate Memphis","gallery":[{"imageUrl":"/quotes/corporate-memphis.jpg","pageUrl":"https://www.openpeeps.com/","credit":"Open Peeps イラストレーション（Pablo Stanley, CC0）"}]},"essence":"単純化した人物、幾何学、柔らかな色で、デジタルサービスを安全で親しみやすく説明する。","cues":["誇張した人体比率","平面色","幾何学植物","白い背景"],"intents":["親密","信頼","遊び"],"works":["スタイルの歴史的文脈を調べる","関連する実在作品から視覚語彙を比較する"],"recipe":{"type":"参照元の時代・媒体に沿って選ぶ","layout":"主要な構図原理を一つ特定して再現する","material":"実在作例の素材と制作条件を確認する"},"avoid":"人物の多様性を記号化しすぎず、サービス固有の行動や状況を描く。","colors":["#6b72d6","#f0a47b","#f2efe8"],"motif":"flat","pair":["flat-design","memphis"],"study":["Alegria illustration","2010s startup branding","neo-Memphis"],"en":{"essence":"Explains digital services as safe and friendly through simplified figures, geometry and soft color.","cues":["Exaggerated body ratios","Flat color","Geometric plants","White grounds"],"works":["Studying the style's historical context","Comparing the visual vocabulary across real works"],"recipe":{"type":"Choose by the source era and medium","layout":"Identify and reproduce one governing compositional principle","material":"Verify the materials and production conditions of real examples"},"avoid":"Don't over-tokenize human diversity. Draw the service's own actions and situations.","study":["Alegria illustration","2010s startup branding","neo-Memphis"]}}