{"id":"corporate-memphis","no":74,"name":"Corporate Memphis","ja":"コーポレート・メンフィス","era":"mid-2010s–","family":"イラストレーション様式","kind":"スタイル","collection":"Dictionary expansion 04","addedAt":"2026-08-17","source":{"title":"CARI — Corporate Memphis","url":"https://cari.institute/aesthetics/corporate-memphis"},"reference":{"status":"verified","pageUrl":"https://cari.institute/aesthetics/corporate-memphis","credit":"CARI — Corporate Memphis","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Corporate%20Memphis%20(2019).png?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Corporate%20Memphis%20(2019).png","credit":"Katharina Brenner《コーポレート・メンフィス様式のイラストレーション》2019 — Wikimedia Commons / CC BY 4.0"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Corporate%20Memphis%20-%20Diada%20de%20Sant%20Jordi%20-%20Ajuntament%20de%20Barcelona.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Corporate%20Memphis%20-%20Diada%20de%20Sant%20Jordi%20-%20Ajuntament%20de%20Barcelona.jpg","credit":"バルセロナ市《サン・ジョルディの日 2024》の街頭バナー — Wikimedia Commons / CC0"}]},"essence":"単純化した人物、幾何学、柔らかな色で、デジタルサービスを安全で親しみやすく説明する。","cues":["誇張した人体比率","平面色","幾何学植物","白い背景"],"intents":["親密","信頼","遊び"],"works":["新しいサービスの仕組みを、画面上で短く説明したいとき","採用や福利のページを、堅苦しくない調子でそろえるとき"],"recipe":{"type":"幾何学サンセリフを軽い字面で使い、見出しは短い一行に収める","layout":"白地を広く残し、人物を対角に置いて視線を本文へ送る","material":"輪郭線なしの平面色。彩度を落とした二、三色で全体をそろえる"},"avoid":"誰でも描ける形へ還元すると競合と見分けがつかず、人物も多様性の記号に痩せて、その会社が何をしているのかを一枚も語らなくなる。","colors":["#6b72d6","#f0a47b","#f2efe8"],"motif":"flat","pair":["flat-design","memphis"],"study":["Alegria illustration","2010s startup branding","neo-Memphis"],"en":{"essence":"Explains digital services as safe and friendly through simplified figures, geometry and soft color.","cues":["Exaggerated body ratios","Flat color","Geometric plants","White grounds"],"works":["Explaining how a new service works in a short space on screen","Giving hiring and benefits pages one relaxed and consistent tone"],"recipe":{"type":"Geometric sans at light weight, headlines kept to one line","layout":"Keep the white ground open and set figures diagonally toward the text","material":"Flat color without outlines, held to two or three muted hues"},"avoid":"Reducing everything to shapes anyone could draw leaves images indistinguishable from competitors, flattens the people into symbols of diversity, and tells the viewer nothing about what the company does.","study":["Alegria illustration","2010s startup branding","neo-Memphis"]},"links":{"page":"https://indexstyle.org/styles/corporate-memphis","json":"https://indexstyle.org/api/styles/corporate-memphis","designSpec":"https://indexstyle.org/styles/corporate-memphis/design.md","imagePrompt":"https://indexstyle.org/styles/corporate-memphis/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}