Contemporary Branding

現代ブランド

Dictionary entry

  1. Luxury Minimal 1990s– / Style

    Communicates confidence, not price, through silent margins and precise typesetting.

  2. Corporate Modernism 1950s–1970s / Style

    The golden age of corporate identity established by Rand, Chermayeff and their peers: geometric marks, gridded standards manuals and disciplined application speaking for corporations in modernism's abstract language.

  3. MUJI 1980– / Style

    The brand of namelessness that began as 'lower priced for a reason': ornament and logo display pared away until only the reasons of material and process remain — from Ikko Tanaka to Kenya Hara, the aesthetics of 'this will do'.

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