Plakatstil / Sachplakat
プラカートシュティール／即物ポスター / 1900s–1910s / Style / Advertising Posters
把广告削减到只剩产品与它的名字，让意义在街对面一眼送达。
单一的产品图像 / 粗壮的轮廓 / 平涂色 / 简短的品牌名
辞典词条
- 适用场景
- Outdoor advertising that fixes one product in memory；Betting everything on a single feature
- 字体
- A short, heavy hand-drawn headline
- 版面
- One large product, one line of name, a solid ground
- 材料
- Two to four colors, shadowless imagery, clean contours
- 注意
- Simplification is not omission. Choose the one thing to keep from what makes the product itself.
- 延伸阅读
- Lucian Bernhard / Hans Rudi Erdt