Minimalism vs Plakatstil / Sachplakat

ミニマリズム / プラカートシュティール／即物ポスター

Minimalism comes from Functionalism and Plakatstil / Sachplakat from Advertising Posters. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Minimalism

Minimalism — Agnes Martin 作品, SFMOMA 展示 — Wikimedia Commons / CC BY-SA 4.0Minimalism — Agnes Martin 作品群, SFMOMA 展示 — Wikimedia Commons / CC BY-SA 4.0Minimalism — Dan Flavin《Untitled (to Don Judd, Colorist) 1–5》1987, Tate Modern — Wikimedia Commons / CC BY 2.0

Removes elements to maximize the meaning and tension of what remains.

Plakatstil / Sachplakat

Plakatstil / Sachplakat — Lucian Bernhard, Priester Matches poster, c. 1905 — People’s Graphic Design Archive より引用Plakatstil / Sachplakat — ホールヴァイン アウディのポスター — Wikimedia Commons / Public domainPlakatstil / Sachplakat — ホールヴァイン レーゲンスブルクのポスター — Wikimedia Commons / Public domain

Cuts advertising down to the product and its name, delivering meaning at a glance from across the street.

MinimalismPlakatstil / Sachplakat
Era1960s–1900s–1910s
FamilyFunctionalismAdvertising Posters
KindStyleStyle
CuesVast white space / Few elements / Quiet color / Precise spacingA single product image / Bold contours / Flat color / A short brand name
Best used forFocusing attention on a single value · Letting quality speak quietlyOutdoor advertising that fixes one product in memory · Betting everything on a single feature
TypeA light sans-serif or a well-cut serifA short, heavy hand-drawn headline
CompositionOne message, one focal point, wide marginsOne large product, one line of name, a solid ground
MaterialNearly achromatic; texture in exactly one placeTwo to four colors, shadowless imagery, clean contours
CautionMissing information is not minimal. Decide priorities before you cut.Simplification is not omission. Choose the one thing to keep from what makes the product itself.

Put these two together

Functionalism ／ Advertising Posters

IndexStyle