{"id":"plakatstil","no":52,"name":"Plakatstil / Sachplakat","ja":"プラカートシュティール／即物ポスター","era":"1900s–1910s","family":"広告ポスター","kind":"スタイル","collection":"Archive expansion 02","source":{"title":"People’s Graphic Design Archive — Priester Matches","url":"https://peoplesgdarchive.org/item/10867/industrialization-creates-a-need-for-brand-identityandnbsp"},"addedAt":"2026-08-17","reference":{"status":"verified","pageUrl":"https://peoplesgdarchive.org/item/10867/industrialization-creates-a-need-for-brand-identityandnbsp","credit":"Lucian Bernhard, Priester Matches poster, c. 1905 — People’s Graphic Design Archive より引用","imageUrl":"https://thumbs.peoplesgdarchive.org/static/media-items/image/27128/upto-1440x360/654e7c7c/1/poster-Plakatstil-matches-Priester-Lucian-Bernhard-1905.jpg.webp","gallery":[{"imageUrl":"https://thumbs.peoplesgdarchive.org/static/media-items/image/27128/upto-1440x360/654e7c7c/1/poster-Plakatstil-matches-Priester-Lucian-Bernhard-1905.jpg.webp","pageUrl":"https://peoplesgdarchive.org/item/10867/industrialization-creates-a-need-for-brand-identityandnbsp","credit":"Lucian Bernhard, Priester Matches poster, c. 1905 — People’s Graphic Design Archive より引用"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Ludwig%20Hohlwein%20-%20Poster%20Audi%20Automobil-Werke.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Ludwig%20Hohlwein%20-%20Poster%20Audi%20Automobil-Werke.jpg","credit":"ホールヴァイン アウディのポスター — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Ludwig%20Hohlwein%20-%20Poster%20Regensburg.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Ludwig%20Hohlwein%20-%20Poster%20Regensburg.jpg","credit":"ホールヴァイン レーゲンスブルクのポスター — Wikimedia Commons / Public domain"}]},"essence":"商品と名前だけへ削り込み、遠くからでも一瞬で意味が届く広告をつくる。","cues":["単一の商品像","太い輪郭","平坦な色面","短いブランド名"],"intents":["信頼","高揚","懐かしさ"],"works":["一商品を強く記憶させる屋外広告","複雑な説明を削り、特徴一つで勝負する"],"recipe":{"type":"短く太い手描き見出し","layout":"商品を大きく一つ、名称を一行。背景は単色","material":"2〜4色、影を抑えた図像、明快な輪郭"},"avoid":"単純化と情報欠落を混同しない。何を一つ残すかを商品の固有性から決める。","colors":["#161515","#d39a29","#efe0bf"],"motif":"poster","pair":["minimalism","constructivism"],"study":["Lucian Bernhard","Hans Rudi Erdt"],"en":{"essence":"Cuts advertising down to the product and its name, delivering meaning at a glance from across the street.","cues":["A single product image","Bold contours","Flat color","A short brand name"],"works":["Outdoor advertising that fixes one product in memory","Betting everything on a single feature"],"recipe":{"type":"A short, heavy hand-drawn headline","layout":"One large product, one line of name, a solid ground","material":"Two to four colors, shadowless imagery, clean contours"},"avoid":"Simplification is not omission. Choose the one thing to keep from what makes the product itself."},"links":{"page":"https://indexstyle.org/styles/plakatstil","json":"https://indexstyle.org/api/styles/plakatstil","designSpec":"https://indexstyle.org/styles/plakatstil/design.md","imagePrompt":"https://indexstyle.org/styles/plakatstil/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}