Tiki Style

ティキ・スタイル / 1934–1960s / revival / Aesthetic / Pop

The Polynesia dreamed up by American bars and restaurants. Carved figures, bamboo, torches and mai tai glasses gave style to a postwar wish to escape. It is an imaginary South Seas, and it should be read together with its history of borrowing from Pacific cultures.

Tiki Style — Trader Vic's menu cover — Wikimedia Commons / No restrictions
Trader Vic's menu cover — Wikimedia Commons / No restrictions
Tiki Style — Trader Vic's at the Havana Hilton, 1958 — Wikimedia Commons / Public domain
Trader Vic's at the Havana Hilton, 1958 — Wikimedia Commons / Public domain
Tiki Style — Tiki mug — Wikimedia Commons / CC BY-SA 4.0 · © Vincent Navarro
Tiki mug — Wikimedia Commons / CC BY-SA 4.0 · CC BY-SA 4.0 · © Vincent Navarro

At a glance

Visual cues

  • Tiki-carving motifs
  • Bamboo and rattan interiors
  • Torches and flame
  • Tropical drink vessels

Best used for

  • Bar and restaurant interiors sealed off from the day outside
  • Drink menus designed as experience, each cocktail given its own vessel

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Dictionary entry

Type
Menu lettering carved-looking like wood, lines set close together
Composition
Windows blocked to kill daylight, ceilings built to feel low
Material
Bamboo, rattan and charred wood, lit only by flame and colored glass
Caution
This is an American fantasy and not the living Polynesian and Micronesian cultures it borrows from, so hiding where the motifs came from and treating them as decor puts the venue in question.
Further study
Don the Beachcomber, 1934 / Sven Kirsten's The Book of Tiki / the critique of Pacific appropriation

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Cite this entry

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Link
https://indexstyle.org/styles/tiki
Markdown
[Tiki Style — IndexStyle](https://indexstyle.org/styles/tiki)
HTML
<a href="https://indexstyle.org/styles/tiki">Tiki Style — IndexStyle</a>

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