Future Funk vs 70’s Retro

フューチャーファンク / 70年代レトロ

Future Funk comes from Digital Retro and 70’s Retro from Retro. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Future Funk

Future Funk — AI interpretation
AI interpretation, not a reference

Re-edits 1980s Japanese pop at high speed into dazzling euphoria.

70’s Retro

70’s Retro — 《Zazpiribai》公演ポスター（バスク）1972 — Wikimedia Commons / CC BY 3.070’s Retro — ハーブ・ルバリン《Avant Garde Gothic》のロゴタイプ — Wikimedia Commons / Public domain70’s Retro — ハーブ・ルバリンによるロゴタイプ4点 — Wikimedia Commons / Public domain

Builds cheerful nostalgia from thick round shapes and earthy warm color.

Future Funk70’s Retro
Era2010s1970s
FamilyDigital RetroRetro
KindStyleStyle
Cues80s anime / City pop / Vivid night views / Rapid collageFat curves / Wave forms / Orange and brown / Repeating stripes
Best used forInstant joy for music and events · A pop rereading of the urban nightWarming up food, music and community · A slightly loose, easy joyfulness
TypeBold Japanese gothic plus Latin script accentsRound, heavy display type
CompositionLayer figures, city and type rhythmicallyCurvy rhythms and oversized headlines
MaterialPink, blue, yellow, VHS grainOrange, ochre, dark brown; a touch of print misregistration
CautionAvoid unlicensed anime frames and surface-level consumption of the culture; clear the rights.Making everything retro becomes a costume. Keep body text and controls contemporary.

Put these two together

Digital Retro ／ Retro

IndexStyle