{"id":"seventies-retro","no":10,"name":"70’s Retro","ja":"70年代レトロ","era":"1970s","family":"レトロ","essence":"丸く太い形と土っぽい暖色で、陽気なノスタルジーをつくる。","cues":["太い曲線","波形","オレンジと茶","反復ストライプ"],"intents":["高揚","親密","懐かしさ"],"works":["食・音楽・コミュニティに温かさを出す","少し気の抜けた楽しさがほしい"],"recipe":{"type":"丸く重いディスプレイ体","layout":"曲線のリズムと大きな見出し","material":"橙、黄土、焦茶。印刷のズレを少量"},"avoid":"全要素をレトロにすると仮装になる。本文や操作部は現代的に。","colors":["#e9c768","#dd6a2f","#5f3426"],"motif":"waves","pair":["future-funk","minimalism"],"study":["Milton Glaser","Herb Lubalin"],"kind":"スタイル","collection":"btrax 50","source":{"title":"Poster House — The Push Pin Legacy","url":"https://posterhouse.org/exhibition/the-push-pin-legacy/"},"reference":{"status":"verified","pageUrl":"https://posterhouse.org/exhibition/the-push-pin-legacy/","credit":"Poster House — The Push Pin Legacy","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Zazpiribai%20afixa.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Zazpiribai%20afixa.jpg","credit":"《Zazpiribai》公演ポスター（バスク）1972 — Wikimedia Commons / CC BY 3.0"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Avant-garde%20o.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Avant-garde%20o.jpg","credit":"ハーブ・ルバリン《Avant Garde Gothic》のロゴタイプ — Wikimedia Commons / Public domain"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Lubalin-logos.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Lubalin-logos.jpg","credit":"ハーブ・ルバリンによるロゴタイプ4点 — Wikimedia Commons / Public domain"}]},"addedAt":"2026-08-16","en":{"essence":"Builds cheerful nostalgia from thick round shapes and earthy warm color.","cues":["Fat curves","Wave forms","Orange and brown","Repeating stripes"],"works":["Warming up food, music and community","A slightly loose, easy joyfulness"],"recipe":{"type":"Round, heavy display type","layout":"Curvy rhythms and oversized headlines","material":"Orange, ochre, dark brown; a touch of print misregistration"},"avoid":"Making everything retro becomes a costume. Keep body text and controls contemporary."},"links":{"page":"https://indexstyle.org/styles/seventies-retro","json":"https://indexstyle.org/api/styles/seventies-retro","designSpec":"https://indexstyle.org/styles/seventies-retro/design.md","imagePrompt":"https://indexstyle.org/styles/seventies-retro/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}