{"id":"seventies-retro","no":10,"name":"70’s Retro","ja":"70年代レトロ","era":"1970s","family":"レトロ","essence":"丸く太い形と土っぽい暖色で、陽気なノスタルジーをつくる。","cues":["太い曲線","波形","オレンジと茶","反復ストライプ"],"intents":["高揚","親密","懐かしさ"],"works":["食・音楽・コミュニティに温かさを出す","少し気の抜けた楽しさがほしい"],"recipe":{"type":"丸く重いディスプレイ体","layout":"曲線のリズムと大きな見出し","material":"橙、黄土、焦茶。印刷のズレを少量"},"avoid":"全要素をレトロにすると仮装になる。本文や操作部は現代的に。","colors":["#e9c768","#dd6a2f","#5f3426"],"motif":"waves","pair":["future-funk","minimalism"],"study":["Milton Glaser","Herb Lubalin"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/70s-retro-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Builds cheerful nostalgia from thick round shapes and earthy warm color.","cues":["Fat curves","Wave forms","Orange and brown","Repeating stripes"],"works":["Warming up food, music and community","A slightly loose, easy joyfulness"],"recipe":{"type":"Round, heavy display type","layout":"Curvy rhythms and oversized headlines","material":"Orange, ochre, dark brown; a touch of print misregistration"},"avoid":"Making everything retro becomes a costume. Keep body text and controls contemporary."}}