ROSTA Windows

ロスタの窓 / 1919–1921 / Style / Printmaking and Social Movements

During the civil war the ROSTA news agency pasted stencil-replicated poster serials in the windows of empty shops. Mayakovsky and others turned the news into comic-strip panels of simple shapes and rhymed verse, inventing the prototype of rapid-response graphics.

ROSTA Windows — Mayakovsky, ROSTA Window No.742 — Wikimedia Commons / Public domain
Mayakovsky, ROSTA Window No.742 — Wikimedia Commons / Public domain
ROSTA Windows — ROSTA Window by Ivan Malyutin 1920 — Wikimedia Commons / Public domain
ROSTA Window by Ivan Malyutin 1920 — Wikimedia Commons / Public domain
ROSTA Windows — ROSTA Window by Mayakovsky — Wikimedia Commons / Public domain
ROSTA Window by Mayakovsky — Wikimedia Commons / Public domain

At a glance

Visual cues

  • Simple stencil shapes
  • Storytelling in panels
  • Red and black as signal colors
  • Rhymed captions

Best used for

  • Serial street posters and wall bulletins that answer events as they happen
  • Public notices explaining a situation or a procedure in a few panels

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Dictionary entry

Type
Short rhymed lines in large hand lettering, one line to a panel
Composition
Four to six panels with an obvious reading path from the top left
Material
Cut card stencils printed fast in two colors, red and black
Caution
Refining the shapes into one finished picture loses the speed of printing and pasting the same day, leaving the look without its function.
Further study
Vladimir Mayakovsky / Mikhail Cheremnykh / the speed of stencil replication

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Link
https://indexstyle.org/styles/rosta-windows
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[ROSTA Windows — IndexStyle](https://indexstyle.org/styles/rosta-windows)
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<a href="https://indexstyle.org/styles/rosta-windows">ROSTA Windows — IndexStyle</a>

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