Decora

デコラ / late 1990s– / Style / Street Style

A Harajuku style that layers masses of hairclips and toy-like accessories until sheer quantity becomes the organizing principle. It is maximalism worked out on the body.

Decora — Everjean 撮影 原宿 2005年 — Wikimedia Commons / CC BY 2.0
Everjean 撮影 原宿 2005年 — Wikimedia Commons / CC BY 2.0 · CC BY 2.0
Decora — Peter Van den Bossche 撮影 原宿駅前 2006年 — Wikimedia Commons / CC BY-SA 2.0
Peter Van den Bossche 撮影 原宿駅前 2006年 — Wikimedia Commons / CC BY-SA 2.0 · CC BY-SA 2.0
Decora — Jonas Bengtsson 撮影 神宮橋 2007年 — Wikimedia Commons / CC BY 2.0
Jonas Bengtsson 撮影 神宮橋 2007年 — Wikimedia Commons / CC BY 2.0 · CC BY 2.0

At a glance

Visual cues

  • Masses of hairpins
  • Layered accessories
  • Saturated multicolor
  • Character goods

Best used for

  • Displays and shop floors where sheer quantity is the point, kept legible
  • Showing a personal collecting habit as an expression of the person

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Dictionary entry

Type
Treat letters as another trinket, scattered at badge scale
Composition
Keep density unbroken head to foot and fill any gap that opens
Material
Plastic toys, fluorescent color, hairclips, everything light enough to layer
Caution
More colors without enough density just looks messy, and the structure that makes quantity itself the principle never appears.
Further study
FRUiTS and Shoichi Aoki / 6%DOKIDOKI / the connection to maximalism

Related entries

Often confused with

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https://indexstyle.org/styles/decora-harajuku
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[Decora — IndexStyle](https://indexstyle.org/styles/decora-harajuku)
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