Gay Nineties Revival
ゲイ・ナインティーズ・リバイバル / late 1960s–late 1970s / Style / Historical Styles
A late-1960s and 1970s revival of 1890s shops, rooms, and lettering as warm popular nostalgia. It is warmer than historical Victorian design, gathering brass, medium-dark wood, ferns, faux Tiffany glass, and old-fashioned lettering around food and entertainment.
Brown, orange, antique gold, maroon, and pale lime / Oak, brass, colored glass, and indoor ferns / Heavy rounded serifs, swashes, and curved sign lettering / Theatrical saloons, sweet shops, and entertainment venues
Dictionary entry
- Best used for
- Giving hospitality or confectionery the approachable 1970s idea of the 1890s · Comparing a revival’s warm commercial editing with its Victorian source
- Type
- Use a rounded heavy serif and curved swashes for the short shop name, then return body copy to a small oldstyle face.
- Composition
- Gather signs, lamps, and plants around the entrance and repeat warm focal points inward.
- Material
- Use medium oak, brass, colored glass, and velvet while retaining a newly made 1970s finish.
- Caution
- Indiscriminate Victorian props become a period set. Make the revival’s warm color, heavy type, and hospitable commercial use explicit.
- Further study
- 1970s revival of the 1890s / Herb Lubalin and period display type / hospitality nostalgia
Related entries
- Art Nouveau (アール・ヌーヴォー)Same Historical Styles lineage.Compare Gay Nineties Revival and Art Nouveau
- 70’s Retro (70年代レトロ)Shared effects: Exhilaration / Intimacy / Nostalgia.Compare Gay Nineties Revival and 70’s Retro
More from Historical Styles
Continue through styles in the same Historical Styles family, prioritised by shared effects.
- Deco-Luxe (デコ・リュクス)Shared effects: Exhilaration / Nostalgia.
- Decoplex (デコプレックス)Shared effects: Exhilaration / Nostalgia.
- Art Deco (アール・デコ)Shared effects: Exhilaration.
Browse all Historical Styles entries
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