Frutiger Aero

フルティガー・エアロ / mid-2000s–early 2010s / Style / Consumer Tech Aesthetics

Ties glossy digital technology to blue skies, water, grass and bubbles — a friendly, optimistic future.

Blue sky and grass / Transparent bubbles / Glossy UI / Humanist type

Dictionary entry

Best used for: Studying the style's historical context · Comparing the visual vocabulary across real works
Type: Choose by the source era and medium
Composition: Identify and reproduce one governing compositional principle
Material: Verify the materials and production conditions of real examples
Caution: Don't borrow only the name. Verify the era, media and culture in which it formed.
Further study: Windows Aero / Sofi Lee / 2000s eco-tech advertising