{"id":"frutiger-aero","no":73,"name":"Frutiger Aero","ja":"フルティガー・エアロ","era":"mid-2000s–early 2010s","family":"デジタル・レトロ","kind":"スタイル","collection":"Dictionary expansion 04","addedAt":"2026-08-17","source":{"title":"CARI — Frutiger Aero","url":"https://cari.institute/aesthetics/frutiger-aero"},"reference":{"status":"verified","pageUrl":"https://cari.institute/aesthetics/frutiger-aero","credit":"CARI — Frutiger Aero","gallery":[{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Frutiger%20Aero%20(3).jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Frutiger_Aero_(3).jpg","credit":"フルティガー・エアロの作例（CC0）"},{"imageUrl":"https://commons.wikimedia.org/wiki/Special:FilePath/Frutiger%20Aero%20Bubbles%20And%20Grass.jpg?width=640","pageUrl":"https://commons.wikimedia.org/wiki/File:Frutiger_Aero_Bubbles_And_Grass.jpg","credit":"草地とシャボン玉（CC0）"}]},"essence":"光沢のあるデジタル技術を、青空・水・草・泡と結び、親しみやすい未来として見せる。同じ光沢でも、Aquaが部品の質感であるのに対し、こちらは壁紙と広告の世界観を指す。","cues":["青空と草","透明な泡","光沢UI","ヒューマニスト書体"],"intents":["未来","親密","懐かしさ"],"works":["家電やアプリの発表で、技術の冷たさを消して手に取りやすく見せたいとき","水や環境をあつかう事業の広告を、清潔で明るい未来として描くとき"],"recipe":{"type":"丸みのあるヒューマニストサンセリフを太めに置き、薄い光沢を乗せる","layout":"画面の下半分を水と草に預け、主役の製品を中央に浮かせる","material":"空の青から白へのグラデーション、透明な泡、水滴、強いハイライト"},"avoid":"泡と光沢を足すだけで中身の技術が語られないと、懐かしさを消費する壁紙になり、製品の説明が届かなくなる","colors":["#62bde7","#7fbd42","#f5fbff"],"motif":"gloss","pair":["web-two-gloss","y2k"],"study":["Windows Aero","Sofi Lee","2000s eco-tech advertising"],"en":{"essence":"Shows glossy digital technology as an approachable future by tying it to blue sky, water, grass and bubbles. The gloss is the same as Aqua's, but Aqua is the texture of a control and this is the world of the wallpaper and the advert.","cues":["Blue sky and grass","Transparent bubbles","Glossy UI","Humanist type"],"works":["Launching consumer hardware or apps that need to feel warm rather than technical","Advertising water or environmental services as a clean and bright future"],"recipe":{"type":"Rounded humanist sans set bold with a faint gloss","layout":"Give the lower half to water and grass, float the product above","material":"Sky blue gradients, transparent bubbles, water drops, strong highlights"},"avoid":"Adding bubbles and gloss without saying anything about the technology turns the image into nostalgic wallpaper and the product goes unexplained.","study":["Windows Aero","Sofi Lee","2000s eco-tech advertising"]},"links":{"page":"https://indexstyle.org/styles/frutiger-aero","json":"https://indexstyle.org/api/styles/frutiger-aero","designSpec":"https://indexstyle.org/styles/frutiger-aero/design.md","imagePrompt":"https://indexstyle.org/styles/frutiger-aero/prompt.txt"},"usage":{"license":"CC-BY-4.0","licenseName":"Creative Commons Attribution 4.0 International","licenseUrl":"https://creativecommons.org/licenses/by/4.0/","attribution":"IndexStyle — https://indexstyle.org","attributionUrl":"https://indexstyle.org","scope":"Original IndexStyle text and structured data. Reference images, quoted works, and third-party material are excluded and retain their own rights."}}