Fat Face

ファットフェイス / c. 1803– / Style / Display Type

The didone's stems swollen to extremes for advertising — the earliest display type built to shout across the street.

Swollen stems / Hairline horizontals / Tight spacing / Poster scale

Dictionary entry

Best used for: Comparing primary sources and canonical works · Extracting principles that transfer to other media
Type: Observe the letters, signs and scale of reference works
Composition: Extract the one structure that governs gaze and information
Material: Verify the materials and behaviors specific to era, region and process
Caution: Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
Further study: Robert Thorne / 19th-century lottery and playbills / modern revivals