{"id":"constructivism","no":3,"name":"Constructivism","ja":"構成主義","era":"1910s–1930s","family":"前衛","essence":"斜線と強い対比で、メッセージを運動へ変える。","cues":["赤・黒・白","斜めの軸","フォトモンタージュ","命令形の文字"],"intents":["反骨","高揚"],"works":["行動を促すキャンペーン","強い主張を一瞬で届けたい"],"recipe":{"type":"太いコンデンス体と大文字","layout":"対角線を主軸に写真と文字を衝突","material":"粗い網点、切り抜き写真、限定3色"},"avoid":"政治プロパガンダの連想が強い。文脈とメッセージの倫理を確認する。","colors":["#e8ddc7","#d8251d","#11100e"],"motif":"construct","pair":["punk","surveillance"],"study":["El Lissitzky","Alexander Rodchenko"],"kind":"スタイル","collection":"btrax 50","source":{"title":"btrax — 50の主要デザインスタイル","url":"https://blog.btrax.com/jp/50-design-styles/"},"reference":{"status":"verified","imageUrl":"https://blog.btrax.com/jp/wp-content/uploads/sites/3/2026/04/constructivism-graphic-design-styles.png","pageUrl":"https://blog.btrax.com/jp/50-design-styles/","credit":"btrax記事掲載ムードボード"},"addedAt":"2026-08-16","en":{"essence":"Turns a message into motion with diagonals and hard contrast.","cues":["Red, black and white","Diagonal axis","Photomontage","Imperative lettering"],"works":["Campaigns that demand action","Delivering a strong statement in an instant"],"recipe":{"type":"Heavy condensed type in capitals","layout":"Collide photography and type along a diagonal spine","material":"Coarse halftones, cut-out photos, three colors only"},"avoid":"Carries strong propaganda associations. Check the ethics of context and message."}}