Genericana
ジェネリカーナ / mid-1980s–early 2010s / Style / Branding contemporain
A contemporary brand style that edits 1920s–50s American packaging, sign painting, and factory labels into regionally nonspecific authenticity. Wide space and premium materials turn an imagined old shop into a current upscale product.
Heavy sign-painted type and small origin-like labels / Simplified shields, ribbons, stars, and factory seals / Ecru, navy, red, and kraft-brown limited palettes / One vintage packaging image isolated in broad space
Entrée du dictionnaire
- Usages idéaux
- Giving food, clothing, or household goods an old-shop sense of trust · Unifying packaging and signs as an imagined historic main street
- Typographie
- Set the main name in a heavy hand-painted roman or script and surround it with small capitals for place, date, and variety.
- Composition
- Center one emblem or product image and stack short information symmetrically above and below.
- Matière
- Use uncoated paper, embossing, two spot colors, and dark painted wood; confine distressing to edges.
- Précaution
- Do not invent a founding year or origin as fact. Separate stylistic quotation from a brand’s documented history.
- Pour approfondir
- American packaging and sign vernacular / premium authenticity branding / the difference between provenance and generic nostalgia
Entrées liées
- Sign Painting (サインペインティング)Effets partagés : Nostalgia.Comparer Genericana et Sign Painting
- Minimalism (ミニマリズム)Effets partagés : Trust.Comparer Genericana et Minimalism
Plus de Branding contemporain
Poursuivez avec des styles de Branding contemporain, classés par effets communs.
- Corporate Modernism (企業モダニズム)Effets partagés : Trust / Luxury.
- MUJI (無印良品)Effets partagés : Trust.
- Corporate Grunge (コーポレート・グランジ)Effets partagés : Trust.
Voir toutes les entrées Branding contemporain
Citer cette entrée
Le dictionnaire est fait pour être lié. Prenez la forme qui convient là où vous écrivez.
- Link
- https://indexstyle.org/fr/styles/genericana
- Markdown
- [Genericana — IndexStyle](https://indexstyle.org/fr/styles/genericana)
- HTML
- <a href="https://indexstyle.org/fr/styles/genericana">Genericana — IndexStyle</a>