Swiss vs Talnemokkol (De-squared Hangul)
スイス・スタイル / 脱ネモ体
Swiss comes from Functionalism and Talnemokkol (De-squared Hangul) from Type Classification. They are reached for with some of the same intent, which is where they get confused.
Swiss
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Puts order front and center and makes the information itself the protagonist.
Talnemokkol (De-squared Hangul)
Hangul type that gives up fitting each syllable into a square and stacks consonant and vowel as fixed shapes, so height and width change from letter to letter. Ahn Sang-soo's typeface and posters carried the form to a wide audience.
| Swiss | Talnemokkol (De-squared Hangul) | |
|---|---|---|
| Era | 1950s– | 1980s- |
| Family | Functionalism | Type Classification |
| Kind | Style | Style |
| Cues | Strict grid / Sans-serif type / Asymmetry / Objective photography | Letter outlines breaking out of the square / Height and width changing letter by letter / Strokes of even weight, geometric in build / Lines whose feet do not align |
| Best used for | Making complex information fast to read · Giving an organization rationality and transparency | Headlines and titling where the assembly of Hangul itself is meant to show · Pages that step away from the default square setting to find another rhythm |
| Type | Neutral sans-serif; be bold with size contrast | Fix the shapes of consonant and vowel and leave the height and width changing from letter to letter |
| Composition | 12-column grid, left-aligned, asymmetric | Open the leading to absorb the uneven feet of the lines, and keep the measure short |
| Material | White space and objective photographs; almost no ornament | Assume large sizes, hold the stroke to one weight, and let the ragged outline show |
| Caution | Too much tidiness turns anonymous. Keep one strong jump in scale. | At text size and over long passages, the uneven feet of the lines make them waver and reading slows. Keep it to headlines and other places where it is set large. |