Bauhaus vs Deutscher Werkbund
バウハウス / ドイツ工作連盟
Bauhaus comes from Functionalism and Deutscher Werkbund from Modern Design Movements. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
Bauhaus
Makes function and play coexist through the circle, triangle and square.
Deutscher Werkbund
The alliance of artists and industry that made the quality and form of manufactured goods a national project. Behrens's work for AEG prefigured corporate design; the Weissenhof housing exhibition became modernism's showroom.
| Bauhaus | Deutscher Werkbund | |
|---|---|---|
| Era | 1919–1933 | 1907–1938 / 1950– |
| Family | Functionalism | Modern Design Movements |
| Kind | Style | Style |
| Cues | Elementary shapes / Primary colors / Functional beauty / Visible structure | Standardization with quality / Art allied with industry / Prototype of corporate identity / Experimental housing exhibitions |
| Best used for | Giving an idea a clear, legible form · Bringing intelligence and warmth to education and culture | Aligning products, printed matter and buildings under one corporate standard · Putting the design criteria for mass production into words a company can share |
| Type | Geometric sans-serif | One typeface fixed as a standard, sizes and margins given as numbers |
| Composition | Treat shapes and letters as the same building blocks | Products and advertising built on one grid and one dimensional system |
| Material | Red, blue and yellow held together by black and off-white | Standard industrial materials, with quality carried by the finish |
| Caution | Scattered shapes read as childish. Give every element a job. | Reading standardization as sameness, making everything one shape and skipping the argument about quality, which lands in dull mass production. |