Deutscher Werkbund

ドイツ工作連盟 / 1907–1938 / 1950– / Style / Modern Design Movements

The alliance of artists and industry that made the quality and form of manufactured goods a national project. Behrens's work for AEG prefigured corporate design; the Weissenhof housing exhibition became modernism's showroom.

Standardization with quality / Art allied with industry / Prototype of corporate identity / Experimental housing exhibitions

Deutscher Werkbund — ベーレンス AEGタービン工場 1909（CC BY-SA 4.0） — ベーレンス AEGタービン工場 1909（CC BY-SA 4.0）／ヴァイセンホーフ住宅展 1927（CC BY-SA 4.0）

Deutscher Werkbund — ヴァイセンホーフ住宅展 1927（CC BY-SA 4.0） — ベーレンス AEGタービン工場 1909（CC BY-SA 4.0）／ヴァイセンホーフ住宅展 1927（CC BY-SA 4.0）

Dictionary entry

Best used for: Comparing primary sources and canonical works · Extracting principles that transfer to other media
Type: Observe the letters, signs and scale of reference works
Composition: Extract the one structure that governs gaze and information
Material: Verify the materials and behaviors specific to era, region and process
Caution: Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
Further study: Peter Behrens / Hermann Muthesius / the standardization debate (Muthesius vs. van de Velde)

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