Purikura
プリクラ / 1995– / Style / Photographic Genres
Japan's photo-sticker culture: doodles, mori enhancement and big-eye retouching plus tiny shareable stickers completed the grammar of edit-then-share selfies before social media existed.


At a glance
Visual cues
- Mori and big-eye retouching
- Doodles and stamps
- Tiny stickers to share
- Staged booth lighting
Best used for
- Youth campaigns built around shooting and handing out prints on the spot
- Designing small keepsakes made to be split among friends
Use this style
Take the compact brief into a project or hand the structured version to an AI tool.
Detailed guidance and sourcesProduction rules, reference works, comparisons, research and citation formats
Dictionary entry
- Type
- Scrawled lettering and stamps layered over anything typeset
- Composition
- Pack several people into split frames that cut apart into stickers
- Material
- Frontal booth light that kills shadow, with retouching offered in steps
- Caution
- Only the strength of the retouching gets copied while the act of cutting the sheet apart on the spot is skipped, leaving nothing but altered faces.
- Further study
- Print Club, 1995 / studies of mori culture / the lineage to selfie filters
Related entries
- Kawaii (カワイイ)Shared effects: Intimacy / Play / Nostalgia.Compare Purikura and Kawaii
- Instant Photography (インスタント写真)Shared effects: Intimacy / Play / Nostalgia.Compare Purikura and Instant Photography
More from Photographic Genres
Continue through styles in the same Photographic Genres family, prioritised by shared effects.
- Lomography (ロモグラフィー)Shared effects: Play / Nostalgia.
- Snapshot Aesthetic (スナップショット美学)Shared effects: Intimacy / Nostalgia.
- Spirit Photography (心霊写真)Shared effects: Nostalgia.
Browse all Photographic Genres entries
Cite this entry
The dictionary is meant to be linked to. Take whichever form fits where you are writing.
- Link
- https://indexstyle.org/styles/purikura
- Markdown
- [Purikura — IndexStyle](https://indexstyle.org/styles/purikura)
- HTML
- <a href="https://indexstyle.org/styles/purikura">Purikura — IndexStyle</a>