Purikura

プリクラ / 1995– / Style / Photographic Genres

Japan's photo-sticker culture: doodles, mori enhancement and big-eye retouching plus tiny shareable stickers completed the grammar of edit-then-share selfies before social media existed.

Purikura — Purikura 2007 (CC0)
Purikura 2007 (CC0) · CC0
Purikura — Purikura taken in Shibuya 2024 — Wikimedia Commons / CC BY-SA 4.0 · © 8joKeaton
Purikura taken in Shibuya 2024 — Wikimedia Commons / CC BY-SA 4.0 · CC BY-SA 4.0 · © 8joKeaton

At a glance

Visual cues

  • Mori and big-eye retouching
  • Doodles and stamps
  • Tiny stickers to share
  • Staged booth lighting

Best used for

  • Youth campaigns built around shooting and handing out prints on the spot
  • Designing small keepsakes made to be split among friends

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Dictionary entry

Type
Scrawled lettering and stamps layered over anything typeset
Composition
Pack several people into split frames that cut apart into stickers
Material
Frontal booth light that kills shadow, with retouching offered in steps
Caution
Only the strength of the retouching gets copied while the act of cutting the sheet apart on the spot is skipped, leaving nothing but altered faces.
Further study
Print Club, 1995 / studies of mori culture / the lineage to selfie filters

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