Krocha
クロッハ / 2007–2009 / Style / Subculture Style
A highly visible Austrian youth club style that peaked from 2007 to 2009. Deep tans, carefully shaped hair, extremely slim jeans, white, gold or silver footwear and oversized trucker or neon Flash Caps were bound to the movement of Hardstyle and Jumpstyle. Its scope is a specific time, vocabulary and dance culture around Vienna, not generic 2000s neon.

At a glance
Visual cues
- An oversized trucker or neon Flash Cap worn shallowly at the back of the head
- Slim jeans with white, gold or silver sneakers or boxing boots
- A strong tan, light dyed and shaped hair, and sharply outlined sunglasses
- The contrast of narrow legs and large shoes emphasizing Hardstyle or Jumpstyle footwork
Best used for
- Reconstructing late-2000s Austrian youth culture in costume, exhibitions or film from the same evidence for dance and dress
- Showing how a short-lived local trend spread through mobile video and clubs as fashion history
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Dictionary entry
- Type
- Use short mobile-message words in alternating case; do not layer on long copy or a generic Y2K typeface.
- Composition
- Keep the ratio of large cap, narrow legs and bright shoes, with a full-body view that reveals footwork.
- Material
- Combine dark denim, white or metallic synthetic leather, one fluorescent cap and hard direct flash.
- Caution
- Do not generalize it as the appearance of Austrians or a social class today. Treat Krocha as a brief form of self-presentation, avoid reenactment built on ridicule, and do not reduce the keffiyeh to a contextless prop.
- Further study
- Wiener Zeitung's contemporary 2008 reporting / Austrian terms such as Krocha, Krochn and Bam Oida / The circulation of clothing, mobile video and Hardstyle / Jumpstyle
Related entries
- McBling (マックブリング)Same Subculture Style lineage.Compare Krocha and McBling
- Cybergoth (サイバーゴス)Same Subculture Style lineage.Compare Krocha and Cybergoth
More from Subculture Style
Continue through styles in the same Subculture Style family, prioritised by shared effects.
- Zoot Suit (ズートスーツ)Shared effects: Rebellion / Exhilaration / Play.
- New Romantic (ニュー・ロマンティック)Shared effects: Exhilaration / Play / Rebellion.
- Acid House Fashion (アシッドハウス・ファッション)Shared effects: Exhilaration / Play / Rebellion.
Browse all Subculture Style entries
Cite this entry
The dictionary is meant to be linked to. Take whichever form fits where you are writing.
- Link
- https://indexstyle.org/styles/krocha
- Markdown
- [Krocha — IndexStyle](https://indexstyle.org/styles/krocha)
- HTML
- <a href="https://indexstyle.org/styles/krocha">Krocha — IndexStyle</a>