Channel Ident
チャンネル・イデント / 1982– / Motion / Broadcast Design
The broadcaster's face: its logo set in motion for a few seconds. Lambie-Nairn's flying blocks for Channel 4 became the origin of CG idents and broadcast branding.
A complete film in seconds / The logo dimensionalized and transformed / A repeating motif / The channel's character personified
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- the Channel 4 blocks, 1982 / BBC Two's '2' series, 1991 / the British lineage of ident culture