MTV Graphics
MTVグラフィックス / 1981– / Motion / Broadcast Design
An identity that refused fixed corporate colors: keep only the shape of the M and repaint its surface endlessly. Manhattan Design's logo system brought 'change itself as consistency' to broadcasting.
Fixed shape, variable surface / Graffiti and collage / Seconds-long ID films / Quotations from music culture
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Manhattan Design / Fred Seibert's commissioning philosophy / the precedent for dynamic identities