Japanese Street Fashion

日本のストリート

Dictionary entry

  1. Lolita Fashion 1980s– / Style

    A Japanese street style referencing Rococo and girls' culture, building a community that constructs cuteness for oneself, not for the gaze of others.

  2. Gyaru 1990s– / Style

    The Shibuya-born style that inverted school-approved correctness with tans, bleached hair and heavy makeup — communal fashion updated by magazines and the street as one.

  3. Decora late 1990s– / Style

    The Harajuku style layering masses of hairclips and toy-like accessories — maximalism embodied, where 'more' is itself the design principle.

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