Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow The New Typography: Drop centering, set a left axis, divide areas with rules and space
- Type
- Set in The New Typography's manner (One sans in two weights, with hierarchy carried by size alone), and let Typographic Space's lettering (Assign faces and sizes as voices and switch them line by line) appear only where you want the eye to catch.
- Material
- Ground in The New Typography's material (Black and red, halftone photography, plain rules, no ornament); bring in exactly one thing from Typographic Space (White paper, one black ink, exact register, stock thick enough to stop show through).
- Colour
- Build on #eee9dc, #d22f26, #1e1d1a and admit one accent from #f2efe7, #9e9a91, #171716.
Where they fight
- Both belong to Experimental Typography, so the difference is small. Push the roles further apart than feels comfortable.
Caution
- The New Typography When asymmetry becomes the aim in itself the reading order is never settled, and the page ends up harder to read than the ornamented one it replaced.
- Typographic Space Copying only the size of the blanks removes every cue about reading order, so design how blank, size and position govern both the speed and the sequence of reading.
Image prompt
An original image that takes its structure from The New Typography (Layout, 1920s–1930s) and its accent from Typographic Space (Layout, 1897– / modernist legacy). Structural cues: Asymmetry; Sans-serif type; Photography; Functional white space. Accent cues, used sparingly: Sentences crossing the spread; Great blanks; Multiple faces; Nonlinear reading order. Composition: Drop centering, set a left axis, divide areas with rules and space. Type and lettering: One sans in two weights, with hierarchy carried by size alone. Let one material quality come from the second style: White paper, one black ink, exact register, stock thick enough to stop show through. Mood: Trust, Technology, Exhilaration, Calm, Rebellion. Color: build on #eee9dc, #d22f26, #1e1d1a with a single accent drawn from #f2efe7, #9e9a91, #171716. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- The New Typography 1920s–1930s / Layout / Experimental Typography
Turned printed matter into rational information structure through asymmetry, sans-serifs, photography and functional hierarchy.
- Typographic Space 1897– / modernist legacy / Layout / Experimental Typography
Uses the blank of the spread, changes of size, leaps between lines and more than one typeface to lay out reading time and vocal dynamics as space.
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