# The New Typography × Typographic Space — composed image prompt # IndexStyle — https://indexstyle.org/compose?ids=new-typography+typographic-space # The New Typography carries the structure. Typographic Space appear as accents, each further back than the last. # Style descriptors only. Never imitates a specific artist, studio, brand or work. An original image that takes its structure from The New Typography (Layout, 1920s–1930s) and its accent from Typographic Space (Layout, 1897– / modernist legacy). Structural cues: Asymmetry; Sans-serif type; Photography; Functional white space. Accent cues, used sparingly: Sentences crossing the spread; Great blanks; Multiple faces; Nonlinear reading order. Composition: Drop centering, set a left axis, divide areas with rules and space. Type and lettering: One sans in two weights, with hierarchy carried by size alone. Let one material quality come from the second style: White paper, one black ink, exact register, stock thick enough to stop show through. Mood: Trust, Technology, Exhilaration, Calm, Rebellion. Color: build on #eee9dc, #d22f26, #1e1d1a with a single accent drawn from #f2efe7, #9e9a91, #171716. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above. # Where the two fight # - Both belong to Experimental Typography, so the difference is small. Push the roles further apart than feels comfortable. # Cautions carried from each entry # - The New Typography: When asymmetry becomes the aim in itself the reading order is never settled, and the page ends up harder to read than the ornamented one it replaced. # - Typographic Space: Copying only the size of the blanks removes every cue about reading order, so design how blank, size and position govern both the speed and the sequence of reading. # Design specs: https://indexstyle.org/styles/new-typography/design.md · https://indexstyle.org/styles/typographic-space/design.md