Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Kinetic Typography: Split the sentence into words; assign each a trajectory that fits its meaning
- Type
- Set in Kinetic Typography's manner (One family, varied in weight and width), and let Swiss's lettering (Neutral sans-serif; be bold with size contrast) appear only where you want the eye to catch.
- Material
- Ground in Kinetic Typography's material (Keep the ground quiet; the timing offsets are the star); bring in exactly one thing from Swiss (White space and objective photographs; almost no ornament).
- Colour
- Build on #f0eee6, #ff542f, #171714 and admit one accent from #f1efe8, #ed3b22, #121210.
Where they fight
- Kinetic Typography and Swiss share no intent, so the contrast has to become the subject rather than something to smooth over.
Caution
- Kinetic Typography Don't move every word. Motion reads because some words stand still.
- Swiss Too much tidiness turns anonymous. Keep one strong jump in scale.
Image prompt
An original image that takes its structure from Kinetic Typography (Technique, film titles–digital motion) and its accent from Swiss (Style, 1950s–). Structural cues: Per-word motion; Rhythm; Scale change; Pauses. Accent cues, used sparingly: Strict grid; Sans-serif type; Asymmetry; Objective photography. Composition: Split the sentence into words; assign each a trajectory that fits its meaning. Type and lettering: One family, varied in weight and width. Let one material quality come from the second style: White space and objective photographs; almost no ornament. Mood: Exhilaration, Rebellion, Intimacy, Trust, Calm. Color: build on #f0eee6, #ff542f, #171714 with a single accent drawn from #f1efe8, #ed3b22, #121210. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Kinetic Typography film titles–digital motion / Technique / Lettering
Converts the meaning of a word into speed, pause and direction, so that the time of reading is itself designed.
- Swiss 1950s– / Style / Functionalism
Puts order front and center and makes the information itself the protagonist.
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