Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Kinetic Typography: Split the sentence into words; assign each a trajectory that fits its meaning
- Type
- Set in Kinetic Typography's manner (One family, varied in weight and width), and let Silent Film Intertitle's lettering (Different faces for speech and narration, trimmed to fit one card) appear only where you want the eye to catch.
- Material
- Ground in Kinetic Typography's material (Keep the ground quiet; the timing offsets are the star); bring in exactly one thing from Silent Film Intertitle (White out of black, with a faint film weave and gate flicker).
- Colour
- Build on #f0eee6, #ff542f, #171714 and admit one accent from #e9e6dd, #67635d, #171615.
Where they fight
- Two techniques rather than two looks. Decide which one runs last in the process, because that is the one that will show.
Caution
- Kinetic Typography Don't move every word. Motion reads because some words stand still.
- Silent Film Intertitle Cards that explain too much stop the flow every time they appear, and the film turns into something to be read rather than watched.
Image prompt
An original image that takes its structure from Kinetic Typography (Technique, film titles–digital motion) and its accent from Silent Film Intertitle (Technique, 1900s–1920s). Structural cues: Per-word motion; Rhythm; Scale change; Pauses. Accent cues, used sparingly: Text cards on black; Ornamental frames; Hand lettering; Alternating rhythm with the action. Composition: Split the sentence into words; assign each a trajectory that fits its meaning. Type and lettering: One family, varied in weight and width. Let one material quality come from the second style: White out of black, with a faint film weave and gate flicker. Mood: Exhilaration, Rebellion, Intimacy, Nostalgia. Color: build on #f0eee6, #ff542f, #171714 with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Kinetic Typography film titles–digital motion / Technique / Lettering
Converts the meaning of a word into speed, pause and direction, so that the time of reading is itself designed.
- Silent Film Intertitle 1900s–1920s / Technique / Film Technology
Dialogue and description were cut into the film as separate cards of type. This is where cinema and typography first met.
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