Compose two styles

Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.

How to divide the work

Composition
Follow Googie: Sweep the roof up on one side and glaze the corner facing traffic.
Type
Set in Googie's manner (Build the leaning script in neon and push it above the roofline.), and let Supergraphics's lettering (Size letters from the architecture and let them fill the floor height) appear only where you want the eye to catch.
Material
Ground in Googie's material (Neon tubing, polished stone and tile, thin steel columns set at angles.); bring in exactly one thing from Supergraphics (Large fields of primary paint that override differences in substrate).
Colour
Build on #f0dfb5, #de5d3c, #3d83a6 and admit one accent from #e9e6dd, #67635d, #171615.

Where they fight

These two are already listed as related, so the join should come easily.

Caution

  • Googie This is commercial architecture exaggerated for car culture and visibility, not a pile of space-age motifs, and copying the shapes while underlighting the night leaves it loud by day and dark after dark.
  • Supergraphics When the shapes fail to reckon with doors and services, the continuity of the surface breaks and the work drops to paint applied at scale.

Image prompt

An original image that takes its structure from Googie (Style, late-1940s–1960s) and its accent from Supergraphics (Style, 1966–1970s). Structural cues: Upswept roofs; Giant neon; Boomerang shapes; Full glazing. Accent cues, used sparingly: Shapes crossing the architecture; Letters turning corners; Large fields of primary color; Perception manipulated. Composition: Sweep the roof up on one side and glaze the corner facing traffic.. Type and lettering: Build the leaning script in neon and push it above the roofline.. Let one material quality come from the second style: Large fields of primary paint that override differences in substrate. Mood: Exhilaration, Play, Futurism, Technology. Color: build on #f0dfb5, #de5d3c, #3d83a6 with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.

Related entries

  • Googie late-1940s–1960s / Style / Modern Architecture

    Theatricalizes roadside commerce with exaggerated roofs, neon, glass and space-age shapes readable in an instant from a car.

  • Supergraphics 1966–1970s / Style / Signage and Display

    Environmental graphics at a scale that overruns the wall, bending geometry and letters around architecture to alter spatial perception itself. Solomon fused Swiss typography with Californian boldness at Sea Ranch.

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