Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Constructivism: Collide photography and type along a diagonal spine
- Type
- Set in Constructivism's manner (Heavy condensed type in capitals), and let ROSTA Windows's lettering (Short rhymed lines in large hand lettering, one line to a panel) appear only where you want the eye to catch.
- Material
- Ground in Constructivism's material (Coarse halftones, cut-out photos, three colors only); bring in exactly one thing from ROSTA Windows (Cut card stencils printed fast in two colors, red and black).
- Colour
- Build on #e8ddc7, #d8251d, #11100e and admit one accent from #e9e6dd, #67635d, #171615.
Where they fight
These two are already listed as related, so the join should come easily.
Caution
- Constructivism Carries strong propaganda associations. Check the ethics of context and message.
- ROSTA Windows Refining the shapes into one finished picture loses the speed of printing and pasting the same day, leaving the look without its function.
Image prompt
An original image that takes its structure from Constructivism (Style, 1910s–1930s) and its accent from ROSTA Windows (Style, 1919–1921). Structural cues: Red, black and white; Diagonal axis; Photomontage; Imperative lettering. Accent cues, used sparingly: Simple stencil shapes; Storytelling in panels; Red and black as signal colors; Rhymed captions. Composition: Collide photography and type along a diagonal spine. Type and lettering: Heavy condensed type in capitals. Let one material quality come from the second style: Cut card stencils printed fast in two colors, red and black. Mood: Rebellion, Exhilaration, Technology. Color: build on #e8ddc7, #d8251d, #11100e with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Constructivism 1910s–1930s / Style / Avant-garde
Turns a message into motion with diagonals and hard contrast.
- ROSTA Windows 1919–1921 / Style / Printmaking and Social Movements
During the civil war the ROSTA news agency pasted stencil-replicated poster serials in the windows of empty shops. Mayakovsky and others turned the news into comic-strip panels of simple shapes and rhymed verse, inventing the prototype of rapid-response graphics.
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