Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Channel Ident: A complete arc inside five seconds, always ending on a still hold
- Type
- Set in Channel Ident's manner (Show the name only at the last instant and stage the assembly instead), and let MTV Graphics's lettering (Fix only the outline of the mark and redraw the type inside every time) appear only where you want the eye to catch.
- Material
- Ground in Channel Ident's material (Treat the logo as a physical object with real light and shadow); bring in exactly one thing from MTV Graphics (Fill the outline with graffiti, photography and texture).
- Colour
- Build on #e9e6dd, #67635d, #171615 and admit one accent from #e9e6dd, #67635d, #171615.
Where they fight
- Both belong to Broadcast Design, so the difference is small. Push the roles further apart than feels comfortable.
Caution
- Channel Ident Making each film entirely different, with no shared form and no common final hold, so nothing about the channel becomes memorable.
- MTV Graphics Using variability as an excuse to change the outline as well, so nothing stays fixed and the mark never accumulates as a sign.
Image prompt
An original image that takes its structure from Channel Ident (Style, 1982–) and its accent from MTV Graphics (Style, 1981–). Structural cues: A complete film in seconds; The logo dimensionalized and transformed; A repeating motif; The channel's character personified. Accent cues, used sparingly: Fixed shape, variable surface; Graffiti and collage; Seconds-long ID films; Quotations from music culture. Composition: A complete arc inside five seconds, always ending on a still hold. Type and lettering: Show the name only at the last instant and stage the assembly instead. Let one material quality come from the second style: Fill the outline with graffiti, photography and texture. Mood: Trust, Play, Technology, Rebellion, Exhilaration. Color: build on #e9e6dd, #67635d, #171615 with a single accent drawn from #e9e6dd, #67635d, #171615. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Channel Ident 1982– / Style / Broadcast Design
The broadcaster's face: its logo set in motion for a few seconds. Lambie-Nairn's flying blocks for Channel 4 became the origin of CG idents and broadcast branding.
- MTV Graphics 1981– / Style / Broadcast Design
An identity that refused fixed corporate colors: keep only the shape of the M and repaint its surface endlessly. Manhattan Design's logo system brought 'change itself as consistency' to broadcasting.
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