Swiss vs U.S. Web Design System
スイス・スタイル / 米国Webデザインシステム
Swiss comes from Functionalism and U.S. Web Design System from Public Design. They are reached for with some of the same intent, which is where they get confused.
Swiss
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Puts order front and center and makes the information itself the protagonist.
U.S. Web Design System
A shared system for accessible, mobile-friendly and trustworthy U.S. federal web services, built from tested public-service patterns.
| Swiss | U.S. Web Design System | |
|---|---|---|
| Era | 1950s– | 2015– |
| Family | Functionalism | Public Design |
| Kind | Style | Style |
| Cues | Strict grid / Sans-serif type / Asymmetry / Objective photography | White, navy and restrained federal red / Large plain headings and readable body text / Official-site banner / Clear forms, alerts and step indicators |
| Best used for | Making complex information fast to read · Giving an organization rationality and transparency | Public information and government transactions · Making services consistent across agencies and devices |
| Type | Neutral sans-serif; be bold with size contrast | Write the action before the institution, in large plain language. |
| Composition | 12-column grid, left-aligned, asymmetric | Lead from official identity to purpose, steps and input in one clear path. |
| Material | White space and objective photographs; almost no ornament | Use white and navy as the base, blue for links and red only for warning. |
| Caution | Too much tidiness turns anonymous. Keep one strong jump in scale. | Borrowing patriotic colors is not public-service design. Accessibility and tested task flows must come with them. |