New Objectivity Photography vs Swiss
新即物主義写真 / スイス・スタイル
New Objectivity Photography comes from Photography Movements and Swiss from Functionalism. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.
New Objectivity Photography
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Steps back from sentiment and records the structure of people and things coolly: sharp focus, frontality, typology.
Swiss
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Puts order front and center and makes the information itself the protagonist.
| New Objectivity Photography | Swiss | |
|---|---|---|
| Era | 1920s–1930s | 1950s– |
| Family | Photography Movements | Functionalism |
| Kind | Style | Style |
| Cues | Sharp focus / Frontality / Repetition and types / Material detail | Strict grid / Sans-serif type / Asymmetry / Objective photography |
| Best used for | Photographing trades or buildings under one condition to make them comparable · Showing the detail of a product or a part precisely and without sentiment | Making complex information fast to read · Giving an organization rationality and transparency |
| Type | No headlines, only the subject name and conditions in one fixed format | Neutral sans-serif; be bold with size contrast |
| Composition | Frontal, level, centered, with the same background every time | 12-column grid, left-aligned, asymmetric |
| Material | Deep depth of field, even overcast light, fine grained printing | White space and objective photographs; almost no ornament |
| Caution | One frame is no typology, and without matched conditions it ends as a pile of expressionless pictures. Do not trust the pose of objectivity, and read the bias that classification and viewpoint produce. | Too much tidiness turns anonymous. Keep one strong jump in scale. |