Naïve vs Swiss

ナイーブ / スイス・スタイル

Naïve comes from Illustration Styles and Swiss from Functionalism. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Naïve

Naïve — Henri Rousseau《謝肉祭の夕べ》1886 — Wikimedia Commons / Public domainNaïve — Henri Rousseau《夢》1910 — Wikimedia Commons / Public domainNaïve — Henri Rousseau《滝》1910 — Wikimedia Commons / Public domain

Steps away from the norms of skill, making plain observation and imbalance the charm.

Swiss

Swiss — Josef Müller-Brockmann《Beethoven》ポスター 1955 — Wikimedia Commons / CC BY-SA 4.0Swiss — Josef Müller-Brockmann《Musica Viva》ポスター — Wikimedia Commons / Public domainSwiss — Josef Müller-Brockmann《der Film》ポスター — Wikimedia Commons / Public domain

Puts order front and center and makes the information itself the protagonist.

NaïveSwiss
Eratimeless1950s–
FamilyIllustration StylesFunctionalism
KindStyleStyle
CuesUneven lines / Flattened perspective / Simple color / Hand-drawn lettersStrict grid / Sans-serif type / Asymmetry / Objective photography
Best used forHonoring a personal gaze and touch · Closeness for food, region and educationMaking complex information fast to read · Giving an organization rationality and transparency
TypeHandwriting, homely serifsNeutral sans-serif; be bold with size contrast
CompositionAvoid strict perspective; lay things out flat12-column grid, left-aligned, asymmetric
MaterialCrayon, paint, paper, slightly muddied colorWhite space and objective photographs; almost no ornament
CautionNot an act of deliberate badness. Draw your own line from close observation.Too much tidiness turns anonymous. Keep one strong jump in scale.

Put these two together

Illustration Styles ／ Functionalism

IndexStyle