Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Estridentismo: Drive cables and pylons across one diagonal, set text blocks square against it, leave no margin
- Type
- Set in Estridentismo's manner (Heavy grotesque mixed with woodletter, the angle changing line by line), and let Italian Futurism's lettering (Treat differing weights, widths and angles as volume) appear only where you want the eye to catch.
- Material
- Ground in Estridentismo's material (Two inks, black and red, on coarse paper, the woodcut's white bite left in the line); bring in exactly one thing from Italian Futurism (Black and off-white with one warning color).
- Colour
- Build on #e9e6dd, #67635d, #171615 and admit one accent from #eee4ce, #20201e, #d44531.
Where they fight
- Both belong to Avant-garde, so the difference is small. Push the roles further apart than feels comfortable.
Caution
- Estridentismo Tilting a modern layout slightly is not it, and without the post revolutionary city as subject it copies Futurism. The angle works only when the letters are cut and the register is rough.
- Italian Futurism Never split the movement's innovation from its embrace of war and Fascism; handle it critically.
Image prompt
An original image that takes its structure from Estridentismo (Style, 1921–1927) and its accent from Italian Futurism (Style, 1909–1940s). Structural cues: Sharp woodcut lines; Type set on the diagonal; Imagery of cables, aerials and machinery; The hard contrast of two-colour printing. Accent cues, used sparingly: Words-in-freedom; Radiating type; Onomatopoeia; Extreme jumps in scale. Composition: Drive cables and pylons across one diagonal, set text blocks square against it, leave no margin. Type and lettering: Heavy grotesque mixed with woodletter, the angle changing line by line. Let one material quality come from the second style: Black and off-white with one warning color. Mood: Exhilaration, Futurism, Rebellion. Color: build on #e9e6dd, #67635d, #171615 with a single accent drawn from #eee4ce, #20201e, #d44531. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Estridentismo 1921–1927 / Style / Avant-garde
A Mexican avant-garde that shouted its praise of the post-revolutionary city, of radio waves and machines. Sharp woodcut lines, type running on the diagonal and imagery of cables and aerials erupted over a few years through magazines and handbills. The moment Latin American vanguardism found a speed of its own.
- Italian Futurism 1909–1940s / Style / Avant-garde
Converts speed, noise and shock into the size and trajectory of letters, setting the quiet page in motion.
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