Compose two styles
Rather than blending two styles into a middle, this assigns them roles: one carries the structure, the other appears as an accent. Where the two fight, it says so before you start.
How to divide the work
- Composition
- Follow Corporate Memphis: Keep the white ground open and set figures diagonally toward the text
- Type
- Set in Corporate Memphis's manner (Geometric sans at light weight, headlines kept to one line), and let Memphis's lettering (A chunky geometric sans) appear only where you want the eye to catch.
- Material
- Ground in Corporate Memphis's material (Flat color without outlines, held to two or three muted hues); bring in exactly one thing from Memphis (Pink, yellow, teal, black speckles).
- Colour
- Build on #6b72d6, #f0a47b, #f2efe8 and admit one accent from #f5cfda, #f4c62f, #2a9e9a.
Where they fight
These two are already listed as related, so the join should come easily.
Caution
- Corporate Memphis Reducing everything to shapes anyone could draw leaves images indistinguishable from competitors, flattens the people into symbols of diversity, and tells the viewer nothing about what the company does.
- Memphis Don't stop at background pattern. Map the figures to navigation and units of meaning.
Image prompt
An original image that takes its structure from Corporate Memphis (Style, mid-2010s–) and its accent from Memphis (Style, 1980s). Structural cues: Exaggerated body ratios; Flat color; Geometric plants; White grounds. Accent cues, used sparingly: Zigzags; Small figures; Pastel plus primary; Speckles. Composition: Keep the white ground open and set figures diagonally toward the text. Type and lettering: Geometric sans at light weight, headlines kept to one line. Let one material quality come from the second style: Pink, yellow, teal, black speckles. Mood: Intimacy, Trust, Play, Exhilaration. Color: build on #6b72d6, #f0a47b, #f2efe8 with a single accent drawn from #f5cfda, #f4c62f, #2a9e9a. Constraints: do not imitate, reference or name any specific artist, studio, brand, character or copyrighted work. Produce an original composition in the general period languages described above.
Related entries
- Corporate Memphis mid-2010s– / Style / Illustration Styles
Explains digital services as safe and friendly through simplified figures, geometry and soft color.
- Memphis 1980s / Style / Pop
Laughs off functionalism and enjoys the dissonance of shape and color.
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