Art Deco vs Luxury Minimal

アール・デコ / ラグジュアリー・ミニマル

Art Deco comes from Historical Styles and Luxury Minimal from Contemporary Branding. Both are read here as style. They are reached for with some of the same intent, which is where they get confused.

Art Deco

Art Deco — クライスラー・ビルの鷲のガーゴイル 1930 — Wikimedia Commons / CC BY 2.0Art Deco — 1925年パリ万国装飾美術博覧会のポスター — Wikimedia Commons / Public domainArt Deco — Antoine Bourdelle による1925年装飾美術博のポスター — Wikimedia Commons / Public domain

Stages urban luxury with repeating geometry and a metallic sheen.

Luxury Minimal

Luxury Minimal — Dieter Rams《Braun ET66》1987 — Wikimedia Commons / CC BY-SA 2.0Luxury Minimal — Dieter Rams による Braun のターンテーブル — Wikimedia Commons / CC BY 2.0Luxury Minimal — Dieter Rams《Braun T4》トランジスタラジオ — Wikimedia Commons / CC BY 4.0

Communicates confidence, not price, through silent margins and precise typesetting.

Art DecoLuxury Minimal
Era1920s–1930s1990s–
FamilyHistorical StylesContemporary Branding
KindStyleStyle
CuesSymmetry / Radiating lines / Stepped motifs / Gold and blackVast margins / Refined serifs / Low chroma / Quiet photography
Best used forGiving an event a sense of occasion · Producing instant classic luxuryConveying quality without raising your voice · Making the product or photo the single focus
TypeTall, narrow geometric display typeHigh-contrast serif with a small sans
CompositionCentered, symmetrical compositionOne point at the center or edge; margins play the lead
MaterialBlack, gold, ivory; repeated hairlinesOff-white, black, faint textures of stone and cloth
CautionToo much ornament turns theme-park. Let white space carry the dignity.Tiny type and faint color are not luxury. Being readable comes first.

Put these two together

Historical Styles ／ Contemporary Branding

IndexStyle