Luxury Minimal
ラグジュアリー・ミニマル / 1990s– / Style / Contemporary Branding
Communicates confidence, not price, through silent margins and precise typesetting.
Vast margins / Refined serifs / Low chroma / Quiet photography
Dictionary entry
- Best used for
- Conveying quality without raising your voice · Making the product or photo the single focus
- Type
- High-contrast serif with a small sans
- Composition
- One point at the center or edge; margins play the lead
- Material
- Off-white, black, faint textures of stone and cloth
- Caution
- Tiny type and faint color are not luxury. Being readable comes first.
- Further study
- Phoebe Philo / Fabien Baron