MTV Graphics
MTVグラフィックス / 1981– / Motion / Broadcast Design
一种拒绝固定企业色的识别：只保留M的形状，表面则无止境地重新涂改。曼哈顿设计事务所的标志系统，把“以变化本身作为一致性”带进了电视。
形状固定，表面可变 / 涂鸦与拼贴 / 数秒长的ID短片 / 对音乐文化的引用
辞典词条
- 适用场景
- Comparing primary sources and canonical works；Extracting principles that transfer to other media
- 字体
- Observe the letters, signs and scale of reference works
- 版面
- Extract the one structure that governs gaze and information
- 材料
- Verify the materials and behaviors specific to era, region and process
- 注意
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- 延伸阅读
- Manhattan Design / Fred Seibert's commissioning philosophy / the precedent for dynamic identities