Kawaii
カワイイ / 1970s– / Aesthetic / Pop
日本那种以浑圆轮廓、大眼睛、粉彩与松弛唤起保护欲的美学。从少女字体与花俏杂货出发，它软化了整个社会的表层，从公共标识一直到企业吉祥物。
由圆与留白构成的脸 / 大眼睛，省略的嘴 / 粉彩的柔软 / 松弛与无防备
辞典词条
- 适用场景
- Comparing primary sources and canonical works；Extracting principles that transfer to other media
- 字体
- Observe the letters, signs and scale of reference works
- 版面
- Extract the one structure that governs gaze and information
- 材料
- Verify the materials and behaviors specific to era, region and process
- 注意
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- 延伸阅读
- research on maru-moji handwriting / Sanrio's character design / Yomota Inuhiko's theory of kawaii