White Cube
ホワイトキューブ / 1930s– / Style / Exhibition Design
White walls, even light and an unadorned room that isolates the artwork. Standardized by MoMA, exposed by O'Doherty's critique as an institution posing as neutrality — and still the default of contemporary art display.
White walls / Even lighting / The isolated artwork / Context erased
Dictionary entry
- Best used for
- Comparing primary sources and canonical works · Extracting principles that transfer to other media
- Type
- Observe the letters, signs and scale of reference works
- Composition
- Extract the one structure that governs gaze and information
- Material
- Verify the materials and behaviors specific to era, region and process
- Caution
- Don't reduce it to surface signs. Verify the context of era, region, technology and makers.
- Further study
- Brian O'Doherty, Inside the White Cube / MoMA's display conventions / the reaction of alternative spaces